Vacant Properties Need Cleaning Too

Dated: 08/26/2014

Views: 1554

You’ve heard about first impressions, right?  When you list your home on the market, buyers have a lot of other homes to choose from.  Typical buyers shop online for months before they call up their agent and want to go look in person.  So, when a buyer is ready to drive to your home to take a look, it’s a big deal that the first impression be a positive one.

When we come to your house or rental property that hasn't been thoroughly cleaned and there is dog slobber all over the windows, the buyer says “gross!”  From then on, no matter how spectacular the home may be, the buyer has the impression the home is not well-cared for, and therefore, not a good investment.   Instead of seeing the positives, now the buyer is looking for other signs of failed upkeep. They are starting to like the house down the street that is sparkly clean better than yours.
If the buyer does want to make an offer, dirty properties usually get lower offers.  When the buyer thinks there’s maintenance and cleaning to do, whether it’s true or not, they will offer a lot lower than the asking price – often thousands lower. 

Help us help you sell your property for more money by hiring a professional window cleaner or full home cleaning service once the property is vacated. These services might be much less than you think, will help bring in the offers, and usually higher priced offers. 

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Heidi Hartnett

Circle of Excellence Realtor, Home Listing & Marketing Specialist MARKETING STRATEGY FOR HOME SELLERS Our strategic, beautiful, digital marketing campaigns create interest, excitement & demand fo....

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